DIAMOND EDUCATION
Like a fingerprint, each diamond is unique. Learn about the characteristics that make each stone one of a kind—and how to choose the right one for you.
THE 4Cs of Diamonds
When it comes to diamonds, the 4Cs—Color, Clarity, Cut, and Carat—serve as the universal standard for evaluating quality.
Each of these factors highlights a different aspect of a diamond’s appearance and helps determine its overall beauty and worth.
Below, we’ve provided a quick overview of each of the 4Cs to help you better understand what makes a diamond truly special.
CUT
Arguably the factor that has the most influence on a diamond's appearance, cut refers to how well a diamond has been shaped and faceted
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COLOR
Contrary to popular belief, not all diamonds are icy white—many carry subtle hints of color that affect their overall appearance and value.
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CARAT
Carat is often the first thing people think of when shopping for a diamond. While it’s commonly mistaken for a measure of size, it actually refers to the diamond’s weight.
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CLARITY
Clarity refers to the presence of internal or external imperfectons in a diamond. While often microscopic, these imperfections play an important role in a stone's appearance and value
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BRILLIANCE, FIRE, & sCINTILLATION
Brilliance, fire, and scintillation describe how a diamond interacts with light—its brightness, flashes of color, and the sparkle you see as it moves.
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DIAMOND ANATOMY
Each part of your diamond has been carefully shaped to influence how it reflects and refracts light.
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DIAMOND FLUORESCENCE
Diamond fluorescence is an interesting phenomenon that can affect both the value and appearance of a given stone.
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NATURAL DIAMOND FORMATION
Learn about the incredible journey diamonds take—from their formation deep within the Earth billions of years ago to becoming the treasured gemstones of your favorite jewelry.
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LAB GROWN DIAMONDS 101
Lab grown diamonds are an excellent alternative to mined ones. Learn about the similarities and differences between them and their natural counterparts, and see if they're the right choice for your next piece.
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DIAMONDS
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MOISSANITE
Diamond simulants are artificial stones that are meant to simulate the look of a diamond. Moissanite is one popular option. Learn about Moissanite and how it compares to the real thing.
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